Over the years, TikTok has taken the social media world by storm. Many schools now need to develop a strong TikTok presence to reach their prospects, but learning a new platform can be a challenge. However, by applying the right strategies and following the right TikTok trends, schools can make a big difference.
TikTok can be a powerful tool for schools, helping their admissions teams connect with prospects in fun and meaningful ways. By leveraging TikTok content trends, schools can enhance their inbound marketing efforts, engage their community, and share informative yet enjoyable content that boosts visibility.
1. Short-Form Educational TikTok Content is on the Rise
Short-form content performs well on social media, capturing prospects' attention in our fast-paced digital world. Embracing a TikTok school challenge that forces your team to create short-form content can be beneficial. You can use it to share short-form educational content—a trend referred to as micro-learning. This type of content allows prospects to discover new topics, absorb information easily, and fit learning into their busy schedules.
Create relevant educational content that links to your program offerings, positioning your school as an industry expert in a fun and accessible way. By providing value to prospects seeking knowledge or change, you can establish a connection and attract them to your school.
Example: Haufe Akademie developed a TikTok advertising campaign that integrates intriguing and informative content. The campaign reached millions of users, generating millions of video views and engagements.
2. User-Generated TikTok Content Gains Traction for Schools
User-generated content (UGC) is becoming more important, as authenticity and community are key aspects of a strong social presence. Many users gravitate towards UGC, making it valuable for schools. UGC allows you to transform prospects and students into loyal supporters and brand advocates. It showcases real people from your school's community, building trust and engagement.
Feature staff, faculty, and students in your content to build a sense of community and personality. Encourage student ambassadors to create content showcasing their experiences at your school. By sharing real stories, you can boost community engagement and gain a high return on investment.
Example: High Point University shares a video capturing a day in the life of a current student, showcasing the school's community.
3. Content Promoting Tight Micro-Communities Generates Results
As TikTok supports smaller creators more often, brands are collaborating with micro-influencers and seeking micro-communities. Schools can cultivate loyalty by creating content for specific niches and smaller groups. Focus on sharing student voices, authentic stories, and experiences to engage the community. Promote conversations and interactions with your school's content to drive engagement.
Example: Cambridge University's student-run media site, the Tab, posted a video that opens up a conversation about student studying hours, generating comments and engagement.
4. Social SEO for TikTok School Content Becomes More Important
TikTok is becoming a platform for deeper explorations into specific topics, making social SEO crucial. Consider using the right keywords and hashtags to boost your school's visibility. Incorporate keywords in your captions and voiceovers to align with hashtags and reach a wider audience.
To stay competitive, go beyond web content and integrate SEO into your TikTok education content.
5. TikTok Ad Content Grows More Popular for Schools
Advertising on TikTok is rapidly growing, providing opportunities for schools to reach prospects in a competitive digital marketing landscape. TikTok ads should match the style and tone of regular TikTok content to be impactful. Apply TikTok trends for schools in your ads to make them fun and engaging. This authenticity and transparency resonate well with Gen Z audiences.
Example: The University of Strathclyde uses TikTok's In-Feed Auction Ads to boost brand awareness, achieving impressive results.
6. A TikTok Trend in Schools Emphasizes Joyful Content
Successful content on TikTok is entertaining and joyful, creating a space for positivity. Schools can share study tips, student insights, and application advice in a fun and personable way. Use humor and uplifting music to engage prospects and highlight your school's unique selling points.
Example: Trebas Institute Toronto shares a lively TikTok video showcasing campus features and attracting prospects in a fun way.
7. Honesty and Authenticity are Essential for a TikTok Trend in Schools
Establish trust and connection with prospects through authentic TikTok content. Feature your staff, faculty, and behind-the-scenes aspects of your school. Provide an insider perspective and share what makes your school unique. By being transparent, you solidify loyalty and make your school more compelling to prospects.
Example: The University of Limerick shares behind-the-scenes footage of virtual tours, fostering a deeper connection with prospects.
By incorporating these TikTok trends in your social media strategy, you can fortify your school's presence, improve student recruitment efforts, and establish a deeper connection with your prospects. Embrace the power of TikTok and stay ahead of the game in 2023.
