"MAI," the latest film by Vietnamese showbiz star Tran Thanh, has surpassed all expectations and achieved remarkable success since its Lunar New Year premiere. With its rapid box office revenue growth and record-breaking milestones, "MAI" has solidified Tran Thanh's position as a talented director and actor in the Vietnam film industry.
A Box Office Phenomenon
In just nine days, "MAI" has reached a significant milestone in Vietnam's box office history, surpassing VND300 billion ($12.24 million) in revenue. This achievement is even more impressive when compared to Tran Thanh's previous films, "The house with no man" and "Dad, I'm sorry," which took 11 and 16 days, respectively, to reach the same revenue threshold. Tran Thanh has now become the first director in Vietnam to surpass combined revenues of VND1 trillion ($40.8 million) with his three movies.
As of February 21, "MAI" has generated revenues of VND387 billion ($15.8 million), according to Box Office Vietnam, the country's movie data collector. On Valentine's Day alone, the film recorded revenues of VND43 billion ($1.75 million) with an impressive occupancy rate of 72%, a feat unprecedented in Vietnam's cinema history. "MAI" attracted 225,000 moviegoers on its first day, grossing VND23.3 billion ($950,000).
Tran Thanh stars as the father in "Bo gia" movie, premiered in 2021.
Tran Thanh's Rise to Fame
Tran Thanh's string of blockbusters has made him one of the most popular celebrities in Vietnam, gaining fame as an actor, director, and MC. With 18 million followers on Facebook, he is also one of the most influential and richest artists in the country. His films' success has translated into impressive performances for the Tran Thanh Town Company, which he founded in 2020.
While the revenue and profit figures for 2023 are not available yet, the company earned a net profit of VND114.5 billion ($4.67 million) in 2021, significantly higher than the VND1.6 billion in 2020. This boost in profit can be attributed to "Dad, I'm sorry," which grossed VND427 billion ($17.4 million) in revenue, and "The house with no man," which has generated box office revenues of VND475 billion ($19.37 million) so far.
However, in 2022, when Tran Thanh did not release any new movies, the company saw a 78.4% year-on-year net profit plunge to VND24.7 billion and a 73% year-on-year decrease in net revenue to VND37 billion ($1.51 million). The company's total assets also decreased by 60.2% to VND66 billion ($2.7 million) by the end of 2022.
A teaser poster of "MAI" movie.
The Key Players Behind the Scenes
Tran Thanh's success in the movie industry can be partly attributed to CJ HK Entertainment, a prominent player in film production, distribution, and marketing in Vietnam. CJ HK Entertainment made its Vietnam debut in 2012 as a representative office of CJ ENM, distributing Korean movies. Over the years, CJ HK Entertainment has evolved and distributed films from all over the world.
In 2023, CJ HK Entertainment experienced a significant milestone when "The house with no man" became the highest-grossing movie of all time in Vietnam, generating VND475 billion ($19.38 million) in revenue. The company's charter capital was VND45 billion ($1.84 million) as of June 2018, with HKFilm holding a 49.1% stake and Korea-invested CH Holdings Limited holding the remaining 50.9%.
Tran Thanh's latest film, "MAI," has not only delighted audiences but has also solidified his position as a powerhouse in the Vietnamese film industry. With his remarkable directing and acting skills, Tran Thanh continues to captivate audiences and redefine the boundaries of Vietnamese cinema.
Note: This article is created based on the original content provided, with some modifications to enhance its uniqueness and readability.
