Love's Travel Stops & Country Stores: A Family-Owned Chain Revolutionizing Convenience Stores

CEO Tam DT
Love's Stops diesel fuel island. Love's Travel Stops & Country Stores, known as Love's, is an American family-owned and -operated chain of truck stops that has been transforming the concept of convenience stores since its...

Love's Love's Stops diesel fuel island.

Love's Travel Stops & Country Stores, known as Love's, is an American family-owned and -operated chain of truck stops that has been transforming the concept of convenience stores since its establishment in 1964. With over 630 locations spread across 42 states in the United States, Love's has become a trusted brand for truck drivers and travelers alike.

A Legacy of Innovation and Success

From its humble origins in Watonga, Oklahoma, Love's has grown into a nationwide network of fueling stations, convenience stores, and travel stops. The founders, Tom and Judy Love, started with a single gas station and gradually expanded their business. Recognizing the evolving needs of their customers, they introduced the concept of the "Mini Stop Country Store" during the fuel crunch of the early 1970s. This innovative idea paved the way for Love's to become a pioneer in the industry.

Love's Travel Stops fuel island off Interstate 40 in Choctaw, Oklahoma Love's Travel Stops fuel island off Interstate 40 in Choctaw, Oklahoma

Serving Both Drivers and the Motoring Public

Love's offers two primary types of stores: country stores and travel stops. Country stores are fueling stations with attached convenience stores, while travel stops are larger establishments located along highways. Travel stops provide additional amenities such as food from popular restaurant chains, parking spaces for trucks, showers, and laundry facilities. Recently, Love's has also started introducing RV hookups and RV Stops to cater to the needs of recreational travelers.

Partnership with Renowned Brands

One of the key factors behind Love's success is its strategic partnerships with renowned restaurant chains. Love's travel stops feature a wide range of popular dining options, including Arby's, Bojangles', Burger King, Chester's, Dunkin', McDonald's, Taco John's, Subway, Wendy's, Hardee’s/Carls Jr., and more. These partnerships have allowed Love's to offer a diverse and satisfying culinary experience for its customers.

A Commitment to Service and Quality

Love's dedication to customer satisfaction is evident in its emphasis on quality food and services. The company's Fresh Daily Deli, now known as Love's Subs, offers delicious sandwiches made fresh daily on-location. The introduction of food service as a profit center alongside self-serve gasoline and convenience store items has been a significant milestone for Love's.

Expanding Horizons and Inspiring Partnerships

Throughout its history, Love's has continued to innovate. The company has expanded its business by partnering with various co-branded restaurant concepts, including Taco Bell, Subway, Pizza Hut, and many others. Love's has consistently adapted to the changing needs and preferences of its customers, offering an ever-evolving range of dining options.

A Trusted Name in the Industry

With more than 40,000 dedicated employees and a revenue of $20.6 billion in 2019, Love's has solidified its position as a leading player in the truck stop industry. The company's commitment to delivering exceptional service, combined with its strong reputation for reliability and convenience, has made Love's a go-to destination for drivers and travelers across the country.

Legacy and Future Endeavors

Love's Travel Stops & Country Stores continues to grow and expand its reach. The acquisition of EZ GO Stores in 2023 further strengthens Love's market presence. Sadly, in March 2023, the company experienced the loss of its founder and executive chairman, Tom Love. However, his legacy lives on through the thriving business he built.

Embrace the Ultimate Convenience

Love's Travel Stops & Country Stores offers more than just fuel and snacks; it provides a welcoming environment where drivers and travelers can unwind and refuel. With a commitment to excellence and a dedication to meeting the needs of its customers, Love's is setting new standards for convenience stores everywhere. Whether you're a professional driver or a road-trip enthusiast, Love's promises a seamless and enjoyable experience on the road.

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